Focus on the why

Berman is an independent, Boston-based creative agency founded in 2002. We bring worthwhile things to the attention of people who can make good use of them.

And that’s always a challenge because, even when it’s good for them, most people don’t want to change or even think about something different.

The best way to predict the future is to create it.

—Peter Drucker

We love the hard cases

Over the past 15 years, we’ve developed a method to help brands answer their prospects’ biggest question: “Why should I care?”

All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.

—Ben Franklin

This place is built on three principles


Our clients trust us with the public face of their brands. We need to earn that trust with everything we do. There are no shortcuts to responsibility.


Everyone at Berman is talented and committed to honing their skills. We owe it to our clients to be as good as we can be at everything we do.


What we do is often fun, but it ain’t easy. Good work combines a deep insight into the problem with the joy of discovery, and then shining a light on that.