Erin EbyPartnerI can't look at messaging out in the world without trying to uncover the strategy driving the creative. Who are they going after? Why? Is it working or not? Jessica O'BrienSocial Marketing ManagerI now noticed how everything is phrased in order to elicit a certain reaction. Opinions are formed because of good (or bad) advertising. James FerrellWeb DesignerI'm much more likely to cringe at bad ads. Amanda TramontAccount ManagerI've learned to take risks and appreciate different points of view. Sometimes the road less traveled produces the most captivating work. Carolyn RodgersGraphic DesignerWorking in advertising has made me question the world more. I tend to be more actively critical and ask why things are the way they are.