Jeff Berman

Principal

1. Know your audience. Why should they care? 2. Know the core truth of the brand. 3. Remember no one eagerly anticipates your message.

James Ferrell

Web Designer

A successful campaign has to connect with the audience on both an emotional and intellectual level.

Erin Eby

Partner

An ad can only be considered successful if it 1. Makes money for your client now and in the future 2. Does that in a responsible, honest way

Carolyn Rodgers

Graphic Designer

Memorable creative and communication of values beyond its subject matter.

Amanda Tramont

Account Manager

Effective targeting and creativity. Without those two things, no one will remember your ad or be able to connect with it.

Next up:
Berman140:
What's one great agency workplace habit that students need to start practicing today?