Building an attention engine
There’s a rhythm to getting market traction. It’s like getting a car out of the snow: you have to rock it, know when to put energy in, when to let it come back, and how to push hard to get real movement.
The proven method for making this work looks like this:
Approach — Clarify who you want to attract, where these people are, where you want to take them, and how you plan to make that happen.
Assets — Create messaging and design that forms a foundation to grow your business up.
Attention — Get people to stop, and then act: outbound, online, offline, in-person.
Advocacy — Generate a positive feedback loop that builds word of mouth.
While every brand and every category is different, how to identify and attract customers is consistent. Having worked in dozens of categories, I can show you examples similar to yours.
I’ll get back to you within a day.
What are you working to make happen?
“Jeff solves the creative problems you know you have and, in doing so, identifies opportunities you didn’t know you had. Working on technology, healthcare, and consumer clients with him has made me and our team smarter, more aware, and more powerful.”
—Erin Eby, Group Creative Director, HCB Health