Make them want it before they know why they want it.
The biggest single marketing mistake is presuming you have the attention of the people you want to sell to.
Before the internet, it was estimated we were each the target of 5,000 messages per day. Now the estimate is 50,000. Messages, per day. Aimed at each of us. So of course we’re automatically shoving aside everything we can. And we’re good at it. Do you remember one single new brand that got through to you today?
For something intangible, like software, how can we use design to help Mimecast break through the deflector shields? We visualize the threat.
Mimecast is in the business of securing the ridiculous holes built into Microsoft Office, so businesses don’t fall prey to those who would shut them down and hold them ransom. The roiling mass of vipers and monsters and evildoers is out there all the time, working to break in and mess you up. You need help.
Mimecast is the barrier between you and the nasties. You know they’re out there. Now let’s talk about how Mimecast offers you defense against cretins.
