How to market a disruptive technology
When we started working with Beacon in 2008, they were fewer than 50 people. They’re now more than 1,000, and growing. How does that happen? Beacon developed a new, data-driven model that changes the way behavioral care is managed and provided. Then, we helped them get that message not only delivered to, but heard by healthcare providers, purchasers, and members online, in print, and everywhere else.