It’s not a plaything. It’s an eyesight thing.
When we met them, this company was called MFS Eyewear. When they asked us to create their new website, we worked to understand their audience and what message would resonate. And we learned some interesting things.
Kids’ sunglasses were mostly marketed as toys. And while 82% of parents in the U.S. put sunscreen on their kids, fewer than a third had children’s sunglasses. It was time to take kids’ eye protection as seriously as sunscreen or bike helmets. It was time for Real Kids Shades.