Introducing an Icon

Tivoli Audio radios are instantly recognizable. It is as if they look this way because this is the way a radio should look. But the truly notable thing about Tivoli Audio’s products is that they sound better than they look, which is saying something.

To take the brand beyond its core audiophile base, we developed a national print campaign showcasing beauty and sound quality previously unachievable from a small player.

As its share of direct online sales grew, we created dedicated pages for specific products on the Tivoli Audio website.

Print collateral introduced the brand to dealers and distributors beyond the shrinking base of audio stores, bringing the brand into design-focused retailers.

And we designed store windows and displays introducing new products, bringing iconic Tivoli Audio design to new users.

Next up: MAK