Start with better options.

Subscriptions, which had been falling by 20% annually for several years, suddenly turned around, and more than doubled in less than 12 months. In less than a year, website page views went up +350%, sessions +300%, and Choice grew active users by +250%.

Back to Examples

The cover of a publication showing a modern glass building at night with a landscaped foreground, featuring large green text that reads 'CHOICE' at the top. Below, there are various headlines about academic titles, a faculty basketball game, and comm
Computer monitor displaying a webpage for Choice, a library resources service, with a header, navigation menu, and content section including text and buttons.
Green shamrock with the text 'Improve your odds' and a section about Choice Reviews in the footer.
Cover of Choice magazine featuring an aerial view of a city skyline at sunset with a brick building in the foreground, with the title 'CHOICE'.
Three roll-up banners in a row with information about books and libraries, including images of a person using a laptop and bookshelves.
A modern building with large glass windows against a dramatic sunset with orange and purple clouds, surrounded by leafless tree branches, overlaid with text about art, architecture, and community resources.
A slice of toasted bread with a pat of butter in the center on a yellow background, with the text "You want the real thing" beneath it and RCL and CHOICE logos in the top left and bottom right corners.
A flat lay of various printed materials and electronic devices on a light gray surface. Includes an open brochure with images and text, two pens labeled 'Start with better options,' a business card with contact info, a green card with a logo and tagl