Too many good ideas fail.
Let’s fix that.
Since 2002, I’ve created go-to-market strategies, brand identities, and campaigns for more than 140 successful startups across dozens of categories.
I think I may be the only marketing guy who studied astrophysics. After realizing what astrophysicists actually do, I left the University of Chicago for an advertising job at Leo Burnett (Chicago). I worked at Ogilvy (New York), and Mullen (Boston) before starting Berman Creative in 2002.
Let me help you solve your problem:
Go To Market: Doing this for more than 20 years, I’ve developed a proven program for founders and CEOs to get market traction and grow their company. Dozens of startups I’ve worked with are now thriving businesses. Yours can be next.
Seminars: Real-world insights on how even the best ideas can fail and how to avoid that happening. 90-minute seminars, full-day workshops, or 10 sequential sessions on where companies get blindsided and how to prevent that. “So good! I can't remember the last time I found a workshop this engaging and relevant. Thank you!” —Shantel Ávila, University of Chicago.
What can I do for you?
How Not To Fail offers 10 essential lessons every founder needs to learn, based upon work with more than 140 startups across dozens of markets over 20 years.
“If you're considering working with Jeff, go ahead and do it. He'll challenge you in just the right ways and wow you in return with his creative process and great work. He's creative, yes, but always with the business goals in mind. Jeff has always skillfully blended these areas. He's also a delight to work with. Did you hire him yet?”
— Wayne St. Amand, Chief Marketing Officer, Quantified