What do you call a boomerang that doesn’t come back?
A stick.
I am not a stick.
I’ll get back to you within a day.
“Jeff and his team did a great job with our re-naming and re-branding. The process they led us through proved to be spot-on. The fact that they did their own, independent checking in on people in our market impressed me. And that we ended up with a new name which is a single English word, which means something decisive about our company and products, and which was available and 'safe' from misunderstandings world-wide, it was a great result. And the logo gets us frequent compliments.”
— John Dove, CEO, Credo Reference